Networking today is big business! Networking is about developing long-term business relationships for mutual gain to share leads, recommendations, support and other information. All these things create a lasting impression with like-minded business people so that they think of you positively when an opportunity arises or so they say…….
We firmly believe that the time you spend building good solid working relationships it will pay off in long term revenue growth, some say it can be better than any other marketing strategy. Instead of thinking networking events as a chore, think of it as a chance to put more money in your pocket. The adage of ‘Work smarter, not harder’ certainly applies when it comes to networking.
Our advice is once you are there, talk to as many people as we can, but always remember networking is NOT about rapidly working your way through huge quantities of people, dishing out business cards in a desperate bid to make a ‘sale’!! You need to talk about your business, build that all important relationship whilst remembering it’s a two-way conversation. Have you ever attended a meeting where you couldn’t get a word in edge ways and spent the whole time listening to how good the other persons product was, ask yourself would you buy from the guy or recommend him to your clients when all he wanted to do was sell to you, it’s very doubtful, the lasting impression you would be that he only had one thing on his mind and that was to sell to you!
Networking is all about getting to ‘like, know and trust’
The people you meet and then referring them on or buying from them yourself is what we the The Business Executive Club are all about and we believe that if you dedicate a few hours once a month to meet like-minded local business people you may see your business grow in ways you never thought possible.
Common sense is to make networking part of your business life. The truth is that making connections is going to increase the profitability of your business but will require effort. Take heart, it will be easier once you get there. Even if meeting new people makes you nervous you will soon gain confidence and will start to enjoy the experience.
Come and join us on the 9th November and see for yourself how networking can change your business for the better………….. To book follow this link