With the boom of social media, blogging and e-commerce it’s now more important than ever that your business has an online presence. Whether it’s a website, an e-commerce platform, a social media page or even a combination of all three, getting online could reap major benefits. Even if your company does not directly conduct business on the web, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and worse still losing out on potential business to your competitors.
Here are a few things to consider, whether you are just starting out online or even if you already have an online presence.
- Take your online presence seriously. With a well-made, professional site there is no better way to compete with the ‘Big Boys’.
- With more and more people using smartphones and tablets it’s essential that you’re website is mobile accessible. If a potential customer is using a smartphone but can’t access your website easily, it’s possible they will go to a competitor who has a website that is ‘mobile friendly’.
- Social media is now an extremely important part of your online presence. But remember, not every social media channel is relevant to your business, so know your options. From Facebook and Twitter, to YouTube and LinkedIn, know your target market and where they are.
- And finally remember, establishing your online presence doesn’t happen overnight. It requires time and patience. You must be willing to commit to growing in this aspect just as you would in scaling your business.
If you require any more information about developing a new web presence or if your exiting site needs a revamp please feel free to contact us at firstname.lastname@example.org of visit our website jhwebdesign.com